I don’t think that the role women play in advertising has changed. Because they are still having a certain image. In some advertisements they are used has sex symbols to where in some they are brought up has the modern day housewife. I don’t see a lot of ads where you can find a strong woman. I think there are a lot of advertisements that do manipulate the role of women in modern day society. Because that’s what has been going on for a long time now.
If you look in my advertisement for rampage, they are using sex to sell clothing, which is not always fair. I don’t think that many women give their self enough credit not to just be looked at as a sex symbol. There are a lot of women now a day that still do depend on a man to take care of them which, in the end reflects to how we are looked at in advertisements. If women would see their self worth then we would not be fooled into thinking that we have to be this sex crazed or worthless person that they call a human. I feel as if we would take the responsibility to show everyone what we really stand for that we would get treated and not how we did in the old days. Because we don’t want to be looked at in the way as if we are only good for sex and having a man’s baby and being a homemaker.
I think ads such as doves are used in a good way because
they are empowering women’s self worth and showing that all women are beautiful.
Advertisements today always have such a simple-minded view and outlook on how
society think’s we should be. Instead of focusing on the real women instead
they focus too much on the man’s view of how a women should look, dress, act
and etc. When really not every women is like that. If more ads where like doves I feel as if they
would finally see the average women for who she really is.
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