Competitive analyses

Some of the competition that Slim fast as would be companies like Special K, Slimquick , and diet programs such as Jenny Craig and Nutria System. I think a lot of these brands have you feel almost like you have to change everything you eat in order for it to be a good weight loss.  The way the draw in a lot of the customer base is my the celebrity sponsor, which Slim Fast does not offer.  The things that are important to our customer base is not how fast you can lose the weight but doing a lifestyle change. “Fully understanding the strategy and the competition before conceptual design is critical. It is also helpful to state the strategy in one or two sentences and keep it in front of you while you develop a concept”. ( Advertising by Design  Textbook by Landa R. page 73 chapter 5 ) Which is why I think the Slim Fast advertisement that we have will be so successful because we fully understand the stance in which our competors work and how they go about advertising. Some of the similarities that we all have alike would be wanting people to lose the weight by doing things that come easy. What is setting us apart is that we are not going into the more modern day person or the young person trying to get healthy we have been catering into one type of demographic. “Listen carefully to the information the client offers; the client is expert about his or her business. Listen to what he or she says about the problem, audience, and marketplace—and thoughtfully examine the information provided”. (Advertising by Design  Textbook by Landa R. page 16 chapter 2) By doing that we can deliver the product that will best suit the consumer and the company has a whole. That way we are able to reinvent our self’s and become more relevant to a different demographic. The reason are campaign will be better would be for the simple fact that we are doing something to show consumers the proper steps to using our product. Because then they will be more pruned to buy it. “The state of being envied is what constitutes glamour. And publicity is the process of manufacturing glamour.” (Advertising by Design  Textbook by Landa R. page 108 chapter 7). With that being said we want the consumer after seeing our advertisement then buying the product to feel glamourous  about themselves , feeling like they have accomplished something out of the normal. With that being said that’s how we are going to dominate the competing brands  because we are going with their lifestyle they are not going with ours.

EOC Week 8: Typegraphy

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Slim Fast For Slimmer Life

Slim Fast For Slimmer Life

Slim Fast For Slimmer Life

Slim Fast For Slimmer Life

Slim Fast For Slimmer Life

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Slim Fast For Slimmer Life

Slim Fast For Slimmer Life

Slim Fast For Slimmer Life

Slim Fast For Slimmer Life

Slim Fast For Slimmer Life

Slim Fast For A Slimmer Life : Product

I think what makes my slogan so popular is that it goes with the advertisement perfectly. Because is saying that if you do the slim fast diet that you will have a slimmer life. So they’re for saying that you will get fit and slim. I want something that people will find catching. That is not hard for them to connect with.  I think a lot of the people would also be able to relate to the advertisement as well. I think it also ties into the meaning and the story behind it all. “If for any reason the ad concept is not fully communicated, the tagline can clarify or round out the communication”, says Gregg Wasiak, creative director, the Concept Farm, New York. Whih. Which I fully agree with I want the consumer to be about to see clearly see what you need to do in order to lose weight while on the program. I think with this certain slogan the whole ad will come together in a way that it looks like a masterpiece. In the words of Work’s a statement he made about Crestar Bank stating “Once you come up with the idea for the tagline, the entire campaign should embody the same spirit”  In the notes of Eric Silver the executive creative director of BBDO Worldwide says “The key to coming up with a great ad is finding that one clear, concise, engaging idea. This holds true for all advertising mediums: print, radio, TV, outdoor, etc.,” Which is the other something graps their attention. I think when you first fraps the attention of your consumer with the slogan. The slogan that I chose would also grow on them as it is a lifestyle change and not just a diet, which was part of the concept I wanted to show as well. In the text they mentioned “The reader should be able to recognize something relevant to his or her experience. “  So by capturing that is the reason why I chose my slogan.

EOC Week 7: Pitch

I am going to promote slim fast weight loss drinks. The ad is going to show three different photos. The first one is going to be a salad with a slim fast drink next to it with the main focus being on the slim fast drink. Then the second photo is going to have a model or myself in the gym working out while drinking a slim fast. Just because in order to have weight loss you have to eat healthy and work out which is what people never seem to understand. Then the last photo is going to be a model or myself laying out by the pool with a slim fast right next to me with the slim fast being the main focus. Then the tag line would be worked hard all summer. Because you are showing the consumer that you drank slim fast and ate healthy and worked out now that it’s the end of summer you can finally lay out in a sexy swimsuit. Which I think a lot of consumers would like because your telling them what they should do while drinking slim fast.

This product is one of my favorite drinks just because I have been on a weight loss craze since march and I have done the whole slim fast drink diet and it has worked for me. With a work out and healthy meal you can complete your goal of your perfect weight for you. Now I have a body I can show in the Cayman islands when I go at the end of September. So I think this ad will show consumers hard work at its finest.

Week 6 EOC: Vintage Commercials

[http://www.youtube.com/watch?v=1I5KzQSi65I]

The ad first ad that I’m going to chose would be the Marfex. How they where selling the grease that you cook with. What they where trying to say was how this grease heats up in no time at all. Then that it is one of the tops of the line products that you can buy.  They also mentioned how it withstands hot heat compared to the leading brand that they work with. He proved his point by demonstrating how it compared. I think the point to what they where getting at was you don’t want something that is going to take a long time to cook up. They also say how the grease never once burns from the pan being so hot so your food won’t have a burnt taste once you cook the product that you are making. That’s why  chose this particular advertisement. 

 [ http://www.youtube.com/watch?v=mxW1AZ_klVQ&feature=youtu.be ] 

My next advertisement would be for the jolly green giant commercials about how there corn beats everyone else. Because the compact it with less water so you have the fresh of the cob taste when you heat it up. They also mention how fresh that their product is because it’s coming from the Green Giants hands. So they want to give you the feeling of it being freshly picked. I think the fact that some of it animated has it appeal to children too because kids like seeing cartoons and things or people that are not real with catchy songs attached to them. So with this advertisement I would say that they are trying to also capture the little kids who are just at home watching t.v. Because out of all veggies I know my favorite has a child growing up was corn from the Green Giant. So that’s how I feel like they are marketing their product by having it appealing to all age groups not just one.

EOC Week 5: SuperBowl Advertisment

My favorite super bowl advertisement would be the Super Bowl Doritos Crash advertisement with the baby. I just think it was so funny because I feel like that’s something that would happen in my family so it brought about a lot of fun memories. The advertisement had two boys who where brothers and their grandma outside. While the little boy was making fun of the baby for not having any Doritos, the grandma looked at the baby and next thing you know the baby is flying through the air grabbing the bag out of his older brothers hands. I just think it’s so funny because he is like what the hell just happened. Then all anyone can do is just laugh and what makes it better is that the baby is so adorable and looks like the sweetest baby you can ever meet.

I think that a lot of people liked this advertisement because it bring back those memories of making fun of your little brothers, sisters, or even cousins for not having something that you had. So its something that everyone can relate that just has you crack a smile. That’s one of the reasons why I always enjoy it. 

I think that this shows also how much the American people love Doritos no matter what flavor people jus the chips over all.  I think showing that would make people want to go out and have fun with their grandkids and children. Just because of the fact that it brings people closer in a sense of lets all go and hang out. So they captured the true meaning of the super bowl, which is to have family time and eating chips and cracking jokes and everything with family members. So I would have to give this ad an “a”.

EOC Week 4: Role of Women in Contemporary Advertising

Photo property of http://www.dailystab.com/bar-refaeli-for-rampage/


I don’t think that the role women play in advertising has changed. Because they are still having a certain image. In some advertisements they are used has sex symbols to where in some they are brought up has the modern day housewife. I don’t see a lot of ads where you can find a strong woman. I think there are a lot of advertisements that do manipulate the role of women in modern day society. Because that’s what has been going on for a long time now.
If you look in my advertisement for rampage, they are using sex to sell clothing, which is not always fair. I don’t think that many women give their self enough credit not to just be looked at as a sex symbol. There are a lot of women now a day that still do depend on a man to take care of them which, in the end reflects to how we are looked at in advertisements. If women would see their self worth then we would not be fooled into thinking that we have to be this sex crazed or worthless person that they call a human. I feel as if we would take the responsibility to show everyone what we really stand for that we would get treated and not how we did in the old days. Because we don’t want to be looked at in the way as if we are only good for sex and having a man’s baby and being a homemaker. 

 Photo property of http://www.wolverton-mountain.com/articles/sexism__masquerading_as__liberat.htm 

I think ads such as doves are used in a good way because they are empowering women’s self worth and showing that all women are beautiful. Advertisements today always have such a simple-minded view and outlook on how society think’s we should be. Instead of focusing on the real women instead they focus too much on the man’s view of how a women should look, dress, act and etc. When really not every women is like that.  If more ads where like doves I feel as if they would finally see the average women for who she really is.