Competitive analyses

Some of the competition that Slim fast as would be companies like Special K, Slimquick , and diet programs such as Jenny Craig and Nutria System. I think a lot of these brands have you feel almost like you have to change everything you eat in order for it to be a good weight loss.  The way the draw in a lot of the customer base is my the celebrity sponsor, which Slim Fast does not offer.  The things that are important to our customer base is not how fast you can lose the weight but doing a lifestyle change. “Fully understanding the strategy and the competition before conceptual design is critical. It is also helpful to state the strategy in one or two sentences and keep it in front of you while you develop a concept”. ( Advertising by Design  Textbook by Landa R. page 73 chapter 5 ) Which is why I think the Slim Fast advertisement that we have will be so successful because we fully understand the stance in which our competors work and how they go about advertising. Some of the similarities that we all have alike would be wanting people to lose the weight by doing things that come easy. What is setting us apart is that we are not going into the more modern day person or the young person trying to get healthy we have been catering into one type of demographic. “Listen carefully to the information the client offers; the client is expert about his or her business. Listen to what he or she says about the problem, audience, and marketplace—and thoughtfully examine the information provided”. (Advertising by Design  Textbook by Landa R. page 16 chapter 2) By doing that we can deliver the product that will best suit the consumer and the company has a whole. That way we are able to reinvent our self’s and become more relevant to a different demographic. The reason are campaign will be better would be for the simple fact that we are doing something to show consumers the proper steps to using our product. Because then they will be more pruned to buy it. “The state of being envied is what constitutes glamour. And publicity is the process of manufacturing glamour.” (Advertising by Design  Textbook by Landa R. page 108 chapter 7). With that being said we want the consumer after seeing our advertisement then buying the product to feel glamourous  about themselves , feeling like they have accomplished something out of the normal. With that being said that’s how we are going to dominate the competing brands  because we are going with their lifestyle they are not going with ours.