Creative Content

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The way I plan on advertising for Slim Fast would be to do a magazine ad in magazines that a lot of teens would read. Just because we want to market to a new audience but still mantaing or lyal consumers.  We want our advertisement to capture there attention so they will want t0o use the product instead of any other weight loss drink. “Whether it is a magazine or newspaper ad, an outdoor poster or billboard, there is no motion or sound to dazzle.”  ( Advertising by Design Page 210 ) The ad we want to spark a fire in people that makes them want to go and buy a slim fast get a salad and hit the gym so by the time next summer comes they have a hot swimsuit body. If they love the advertisement then they will love the product. Then going into the slogan they will feel as if it’s a lifestyle change and its there diet not a “fad diet”. Then by having the slogan plastered across the ad they will understand the photos.” Together, the line and visual should communicate and express the advertising message.” (Advertising by Design Page 210) That’s how we want to be able to communicate the meaning of the advertisement, which is the number one thing to us. We want the communication of the ad and for our loyal consumers and new consumers can click together, so by showing them what they already need is going to be perfect for this. “ Regardless of the format—print for magazines or newspapers, direct mail, posters, billboards—the design of a print ad can make or break the communication.” (Advertising by Design Page 212) Seeing that this ad could get us a lot of loyal consumers is important because that means business not only for our drinks would grow but for a lot of our other products ass well. We want to be able to see that a lot more people will start their own diet then one that is already pre made for them. With this ad we are also able to post it as a bill board so thqat it captures more attention from people. “Outdoor ad boards are used to support other media, such as TV, and they can help drive people to the Web.” (Advertising by Design Page 216) That’s also why are slogan is short so that its fast to read and the colors of everything will be enhanced for a better quality. That’s why we have choose to go this way with the different marketing ideas.