Analysis of Project in the Real World

I think in the real world that this project would do really good if they are willing to change up there demographics. Just because of the simple fact that more younger people who are trying to lose weight are hitting the gym more. If they added in some more social networking that would be perfect for them.” People go online for a reason, whether practical, social, or for diversion. When a brand or group hampers someone's pursuit, it is not good for anyone.” ( Advertising in Design Page 243) Just some people just by seeing things online might want to try that product. I think the apporch that I made towards this works perfectly in the fact that I know what a lot of people like me are doing and that’s loosing weight or staying healthy. “That said, effective advertising is based on strategies of persuasion, whether a commercial ad uses social acceptance to persuade someone to purchase a brand name mouthwash or a public service advertising (PSA) campaign uses humor to encourage people to get tested for colon cancer.” ( Advertising in Design Page 108) With that said you want to find the small humor in it by maybe not calling people over weight but showing them the better things to come if they by a slim fast, eat maybe a salad instead of a burger and hit the gym.  Then when you look at the big idea behind the fact that we are trying to give people the tools by showing them and putting it fin there face I think would help a lot with how they view the brand. We want to stand firm on the idea of what we would really want to be doing, “ A big idea is a solid, creative, on-brand idea that is large enough and flexible enough to be used effectively across media for a period of time.” (Advertising in Design Page 68). Then that we can expand this advertisment out to then doing commercials and seeing how far those go. Because we want to cater to a lot of people not some people but every one. That’s why I think this project would do perfect in a magizine. Taking it back to the start it all starts with the little things but you have to passionate about it, in the text of (Advertising in Design Page 155) “A composition is the form, the whole spatial property and structure resulting from the intentional visualization and arrangement of graphic elements (type and visuals) in relation to one another and to the format.”