EOC : Week One VW Lemon

What set the VW Lemon ad set the trend for many different advertisements of it’s time. They changed the face of what advertisement was really like. They thought outside the box. Since most ads had no information ,or too much information.  Volkswagon decide to go outside the box and put just the right amount a little. Like they say a little does go a long way. It also matched the car’s small size. “If this was Volkswagen's idea of a lemon, the Beetle must be a well-built car.”  So by them saying lemon what where they saying that the beetle was the best small car out or where they saying that it was a fresh new car? (http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all) With that being said they went into how the beetle was a safe car. Also how it would last you longer then any other car when though it did have the one flaw on glove box the following statement was said “This preoccupation with detail means the VW lasts longer and requires less maintenance, by and large, than other cars.” On the website (http://www.writingfordesigners.com/?p=1731 ). At the end of the advertisment they said “ We pluck the lemons you get the plums. With everything that is being said about the advertisement, I feel as if they got their point across with very little design but more information. The end result being that they want people to but their car even though it had the one belmish. That's why they had the ad being named lemon. "Beetle ads, though, connected with consumers on an emotional level, yet also conveyed a product benefit in a way consumers could relate to. Plus, the ads were breathtakingly simple." Now that they have connected with their consumers on a more personal level.http://www.bizjournals.com/portland/stories/1999/11/15/smallb4.html?page=all