EOC Week 11: Evaluation

Based on the class I think I have be taught about more about advertising. Just because I thought it was just putting a photo and some words together and coming up with a catchy slogan. I see now that there is a thought process behind it all. You have to start from ground zero. This class helps me go from zero to level three or four. I think I did well overall in the class just because a lot of the things came natural to me and built on to the crazy imagation that I already have. I thought I picked up the information fast just because of how it was taught and it was done in the way that help me grasp it . I think watching things like Mad Men showed me the difference between good and bad advertisements.  Just because I can cater to a different demographic rather then just one type.  I think with all the work that I did shows in my grade. I made sure I put forth a lot of effort in everything that I did. Because I like looking at ads so I wanted to make sure that the ads and what I was writing about made a lot of sense. Just based on how I graded shows the effort I put into my work. I do know that also having a teacher willing to help was really good as well. Me coming to class come into the fact of my learning. At first I thought that it was just another class that I did not have to do much in but I enjoyed myself in the class, which is also why I put in a lot of work in the class.

EOC Week 10: Getting Free Promotion On The Evening News

I figure it is simple to get your name out their during the evening news. It’s simple because of the fact that you can stir the pot, of everything going on. I think its also simple because you can create buzz about everything going on. You can start by having it go in the morning by then creating so much buzz that people take notice to it. I would want people to have a notice in something I did by making a big statement. Just because that’s what you have to do these days. You have to pull of a big stunt to make evening news as well.

To me if you are making the evening news you had to pull off something. Just like the will kill for jobs advertisement, that was in North Las Vegas. I think that doing thing like that is what makes me want to do have things I do make the evening news when I hit it big time. I would also think to do things that shock people. Because if you do make the evening news then you are something special. I feel as if that doing things like that will also have you make headlines in the future.

With that being sad making the evening news to me is something people should be proud of. Just so that everyone sees that you are someone you are doing something that is worthy to be talked about. I don’t think people aim to sometime hit the evening news but when they do they are more in shock then anything because t hen they are talked about for days to come after that. Which I would assume they are proud of. Those are my feelings toward people myself and the evening news.

Week 9 EOC: Those Who Think Young

A lot of young people my age I feel take advertisement two ways really personal or really joking. I think they don’t know the difference between the two. I feel it just depends on the maturity level on the person and the advertisement. Just because something seems really funny does not mean it always is as funny. For the people who take advertisements to serious I feel are to radical. They over react about the same ads that don’t need any attention at all, but they don’t react to the ones that need attention is pretty much flabbergasting. I feel that young people are so quick to judge things based off how they are advertised it makes them not think for themselves. Which is the part of the reason lot of youth think so damn materialistic. If we really paid a lot of attention to the advertisements it would encourage us to think more for ourselves then having someone think for us.

On the other hand when we create I think it catches a lot of attention mainly because we can relate to the fact that someone our age made the ad. I feel like the way we create advertisements we have a bold approach to it. Then we often responded to it in a more passionate way. Most of the advertisements that tend to come out from the youth I feel are more powerful then maybe some in the older days because they are using the different methods to get it out not just the old forms.  The only down side is that we are good at manipulating what people say to get our point across so that people pay attention which hurts us in the long run.  Now looking at it I think it also creates a lot of different perceptions of how people think of us through our advertisements. Which in the end gets us noticed good or bad.

Analysis of Project in the Real World

I think in the real world that this project would do really good if they are willing to change up there demographics. Just because of the simple fact that more younger people who are trying to lose weight are hitting the gym more. If they added in some more social networking that would be perfect for them.” People go online for a reason, whether practical, social, or for diversion. When a brand or group hampers someone's pursuit, it is not good for anyone.” ( Advertising in Design Page 243) Just some people just by seeing things online might want to try that product. I think the apporch that I made towards this works perfectly in the fact that I know what a lot of people like me are doing and that’s loosing weight or staying healthy. “That said, effective advertising is based on strategies of persuasion, whether a commercial ad uses social acceptance to persuade someone to purchase a brand name mouthwash or a public service advertising (PSA) campaign uses humor to encourage people to get tested for colon cancer.” ( Advertising in Design Page 108) With that said you want to find the small humor in it by maybe not calling people over weight but showing them the better things to come if they by a slim fast, eat maybe a salad instead of a burger and hit the gym.  Then when you look at the big idea behind the fact that we are trying to give people the tools by showing them and putting it fin there face I think would help a lot with how they view the brand. We want to stand firm on the idea of what we would really want to be doing, “ A big idea is a solid, creative, on-brand idea that is large enough and flexible enough to be used effectively across media for a period of time.” (Advertising in Design Page 68). Then that we can expand this advertisment out to then doing commercials and seeing how far those go. Because we want to cater to a lot of people not some people but every one. That’s why I think this project would do perfect in a magizine. Taking it back to the start it all starts with the little things but you have to passionate about it, in the text of (Advertising in Design Page 155) “A composition is the form, the whole spatial property and structure resulting from the intentional visualization and arrangement of graphic elements (type and visuals) in relation to one another and to the format.”

Creative Content

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The way I plan on advertising for Slim Fast would be to do a magazine ad in magazines that a lot of teens would read. Just because we want to market to a new audience but still mantaing or lyal consumers.  We want our advertisement to capture there attention so they will want t0o use the product instead of any other weight loss drink. “Whether it is a magazine or newspaper ad, an outdoor poster or billboard, there is no motion or sound to dazzle.”  ( Advertising by Design Page 210 ) The ad we want to spark a fire in people that makes them want to go and buy a slim fast get a salad and hit the gym so by the time next summer comes they have a hot swimsuit body. If they love the advertisement then they will love the product. Then going into the slogan they will feel as if it’s a lifestyle change and its there diet not a “fad diet”. Then by having the slogan plastered across the ad they will understand the photos.” Together, the line and visual should communicate and express the advertising message.” (Advertising by Design Page 210) That’s how we want to be able to communicate the meaning of the advertisement, which is the number one thing to us. We want the communication of the ad and for our loyal consumers and new consumers can click together, so by showing them what they already need is going to be perfect for this. “ Regardless of the format—print for magazines or newspapers, direct mail, posters, billboards—the design of a print ad can make or break the communication.” (Advertising by Design Page 212) Seeing that this ad could get us a lot of loyal consumers is important because that means business not only for our drinks would grow but for a lot of our other products ass well. We want to be able to see that a lot more people will start their own diet then one that is already pre made for them. With this ad we are also able to post it as a bill board so thqat it captures more attention from people. “Outdoor ad boards are used to support other media, such as TV, and they can help drive people to the Web.” (Advertising by Design Page 216) That’s also why are slogan is short so that its fast to read and the colors of everything will be enhanced for a better quality. That’s why we have choose to go this way with the different marketing ideas. 

Promotion

My promotion of the product would include either a drawn out sketch of how the photo-shoot would go along with a storyboard of a short commercial. Or a actual photo cover that acts as a billboard. I like that more people would understand how it works if they seen the visual elements. For our promotion we want to use the slice of life approach which states in the book (Advertising by Design page 118) “In advertising, slice-of-life format is a drama showing a realistic portrayal of life, featuring everyday situations to which average people can readily relate.”  Since that’s how we like to relate to our consumer base. Showing them the different elements like we previously stated. The slice of life approach shows that anyone can do the Slim Fast diet. You can be 300 pounds or 150 either way you can do it. The element of surprise is something that we would want to do in the commercial by showing the consumers that instead of already know they wont too much know the story behind it. “One reason is the element of surprise; we are being led one way but are surprised to find ourselves taken somewhere else. Certainly, there is a risk with this type of approach: once you've seen the ad, you know the surprise ending”.  (Advertising by Design page 121)  So the consumer will think they know what advertisement is really going on but they would be fooled in a good way.  Even if we used something has a testimonial I think a lot of consumers would believe as a product that does work. We would want to real live people and not well know people because of the following statement  “When people read or hear a celebrity's testimony, that celebrity's cachet will add value, even if that individual does not have related expertise.” (Advertising by Design Page 117)  Also we thought about doing a comparison but for the demographic that we want to reach we rather not. Even though doing comparison would help the business because there are so many more programs like the Slim Fast Diet we don’t want the risk. Unless we compare the old slim fast to the new. “show a visual comparison between the same places at different times, making a point about the organization's conservation mission.”  (Advertising  by Design page 112) would give a good outlook on how we work and what we stand for now an why we want people to support our brand. All of the different promotions would be taken in to consideration but we in the end would do what’s right for us.

The Big Idea

The big idea for my advertisement came because of the fact that I have been on health kick. I feel that with my advertisement a lot of people could learn from what I already know about the product. Also knowing what appeals to the demographics in which they need. “Finding a relevant insight into how people think, what they need or desire, and how they act, termed a consumer insight, is paramount for idea generation.” ( Advertising by Design page 68) Seeing that we know the key elements for the Slim Fast drink and how to properly loose weight from it would help our consumers in the long run. “All people have an unconscious mind in which “potent sexual and aggressive drives, and defenses against them, struggle for supremacy.”  (Advertising by Design page 69) Said by Sigmund Freud. When looking at that quote I feel that that’s how are consumers see the product they have the urge to go and do the Slim Fast diet but they are missing the keys. With the advertisement they will see what keys they need to live a healthy life with Slim Fast. We want them to look at the bigger picture that they need to eat healthy and work out to have that summer body they are looking for. The big idea for us is to change the life of the consumer and give them something new that they need in a weight loss drink not just something they drink to curve their hunger. By doing that they wont ever lose the weight. Putting together the creative process would be the part in which we can inspire the consumer. “The strategy is how you are conceiving, creating, and positioning your brand or group and aiming your application (the type of design problem) in the marketplace to achieve differentiation, relevance, and resonance.”(Adverting by Design Page 73) The strategy in how we are positioning the brand is that with two things you can impact your way of life.  We want everyone to see that we are doing something for them and not for us. Since I have been where the consumer has been I know what they look for in the advertising, I know what it takes to buy the product ( Advertising by Desgin page 82) states “In advertising, when you draw upon common experiences—funny, sad, bittersweet—people usually relate to them.” Which is why I chose to make the advertisement so related to them personally. That’s how I got the big idea.